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Magnolia Soap and Bath Company’s Homemade Success

If you’re looking for a Mississippi-made soap and bath line that not only smells amazing but is also healthy for you and your skin, look no further!

Magen Bynum, founder of Magnolia Soap and Bath Company, started making her own plant-based soap as a healthier alternative for her children and her own nail salon. Her products became popular so quickly, that she opened her first storefront in her hometown of New Albany, Mississippi in 2016. Since then, she has opened 15 brick-and-mortar stores in Mississippi, Alabama, and Tennessee.

Magnolia Soap and Bath Company has a vast line of products that are all made in-house with the shortlist including soaps, bath bombs, body butter, laundry soap, candles, wax melts, room sprays, lotion bars, beard balm and oil, and shave soap. Bynum takes special pride in ensuring she uses natural ingredients, and everything made in the stores is plant-based.

The name Magnolia came about with a purpose. Bynum wanted an intentional connection to Mississippi, and with the magnolia being the state flower, it only made sense to incorporate it into the company name as many of the company’s scents and products pay tribute to Mississippi with names such as Kudzu and Blue Suede Shoes.

Now, Magnolia Soap and Bath Company products can be found in 632 locations, including boutiques, doctor’s offices, and salons, nationwide. You’ll be sure to recognize these lush products by their simple yet lovely packaging.

A simple bar of soap is what started this success story, and even today, the company’s soap is still their most popular product. The next best-seller is their laundry soap, which has flown off the shelves ever since its introduction. Each store sells hundreds of pounds of laundry soap each week! The laundry soap is custom-made for customers as they get to choose whatever Magnolia scent they’d like their laundry to smell like. Some of the most popular scents are Vanity, Magnolia, Steel Magnolia, and Aqua-Spa.

Walk through any Magnolia storefront and you’ll instantly be served with a smile, as well as heavenly aromas from hands that care about the health and future of Mississippians. After all, it is named after the Magnolia State!

To learn more about Magnolia Soap and Bath Company, or order their products, go to their website at

*Photos courtesy of



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