Talking Rain Beverage Company®, the maker of Sparkling Ice® beverages, has
teamed up with the city of Biloxi for its second annual Cheers to You Town Beautification program, an initiative that was created in 2020 to give back to communities across the country.
The beautification project in Biloxi will include the installation of an all-new playground area in St. Mary’s Park, inclusive of new swing sets and equipment for the community and local schools to utilize. In addition, Sparkling Ice will create community gardens at St. Mary’s Park and Savarro Park, which have been long-awaited projects for the town over the last few years. The new community gardens will further beautify the parks and help to bring the town together to plant, seed, and tend to fresh flowers and herbs.
“When you think about the places where people congregate in small towns, it’s usually a park or
recreational area. At Talking Rain, we aim to bring people together, and what better way is there to
encourage togetherness after a year of hardship than elevating meaningful parts of the community,”
said Chris Hall, CEO of Talking Rain. “Giving back is in our DNA and we are thrilled to bring our
beautification program to deserving towns.”
The inaugural Sparkling Ice Cheers to You Town Beautification Program launched in 2020 to spread
sparkle and cheer during difficult times. Now in its second year, the brand’s goal is to execute
community-driven programs that engage consumers and create feel-good moments of positivity and
celebration for unique towns. Construction plans for Biloxi will begin this summer and will be completed by the fall.
The Sparkling Ice team has always been passionate about supporting local communities – from building accessible homes for veterans to providing clean drinking water for those in need, to recognizing and rewarding hometown heroes, and everything in between. For the 2021 Beautification program, the brand sought out three new unique towns across America, whose parks and recreational areas where in need of refurbishing, rebuilding or enhancements.
For more information on Sparkling Ice and the Cheers to You Beautification Program, please visit: